Some of my favorite images come from the simplest setups.
For this shoot, we transformed the exterior of a local beauty salon into a vibrant editorial set inspired by culture, community, and the energy surrounding international football. Looking at the final images, you’d think we had a large crew and a truck full of gear. In reality, the lighting setup was intentionally minimal.
The Location
The first thing that caught my eye was the bright yellow wall. It immediately became the foundation of the color palette.
The yellow exterior paired perfectly with the green Mexico jersey, while the blue jersey created a complementary contrast that made both subjects stand out. The neon salon sign, potted plants, and street-corner atmosphere added layers of authenticity that couldn’t be replicated in a studio.
Rather than fighting the location, we leaned into it.
The Lighting Setup
The shoot took place in the middle of the day under harsh Southern California sunlight.
To control the light, I used a large overhead diffusion frame positioned between the sun and the models. The diffusion softened the direct sunlight and created a much more flattering quality of light across skin tones while maintaining the natural feel of the environment.
The setup was simple:
- Large overhead diffusion frame
- Single strobe positioned through the diffusion
- Natural ambient light from the street
- No complicated grip package
- Small crew footprint
The goal wasn’t to overpower the sun. It was to shape it.
By diffusing the sunlight first and then adding controlled flash, I was able to create images that feel natural while still having the depth and polish of an editorial campaign.
Composition Over Equipment
One of the biggest misconceptions in photography is that great images come from complicated gear.
These photographs were really about layers.
In several frames, one model is placed in the foreground while the second occupies the background, creating movement and visual tension. The storefront architecture naturally provided leading lines, frames within frames, and color blocking that helped guide the viewer’s eye.
The utility pole, salon windows, neon signs, and even the sidewalk became compositional tools.
Creating Movement
Instead of static poses, we focused on movement. Walking, adjusting hair, interacting with props, and allowing garments to flow naturally gave the images a sense of life.
The result feels less like a traditional fashion shoot and more like a moment unfolding in real time.
Why I Love Shoots Like This
Anyone can rent a studio.
What excites me is finding visual potential in everyday places.
A neighborhood beauty salon.
A yellow wall.
A diffusion frame.
A couple of talented models.
That’s all it took to create a series of images that feel editorial, cinematic, and rooted in culture.
The best locations aren’t always the most expensive ones. Sometimes they’re hiding in plain sight.
Photography & Creative Direction: Jason Rivera
Location: Los Angeles, California
This shoot is a reminder that great photography isn’t about having more gear—it’s about understanding light, color, and storytelling well enough to turn an ordinary corner into something memorable.
View more work at Jayrivphoto.com